This is a collection of projects I’ve led creatively, shaping everything from the initial concept and visual direction and overseen through to final delivery on-site.
Whether it’s a pop-up, installation or live brand experience, there’s nothing quite like watching an idea become a physical space, then seeing people interact with it in the real world.
In 2019, Lotus unveiled its first-ever hypercar. With a $2.1 million price tag and a leap forward in both technology and design, it needed a launch event every bit as extraordinary as the car itself.
My role : Experiential Creative Lead + Film Director | AGENCY : MCCANN
In 2023, just before leaving The One Off, I helped secure a partnership between Toshiba and Doctor Who to celebrate 60 years of television magic.
As a lifelong Doctor Who fan, it was very much a dream brief. I didn’t get to stay with the project through to final delivery, but I was incredibly proud to see the team take it on and bring the idea to life.
my role: creative lead | agency: the one off
NewS coverage: https://www.bbc.co.uk/mediacentre/bbcstudios/2023/bbc-studios-and-toshiba-tv-unveil-partnership-for-doctor-who-60th-anniversary
In 2023, MINI was entering a new era. A new generation of cars, a completely rethought design language and a fresh visual identity called for a launch that felt just as bold. So at THE·TEAM, we brought MINI together with London Design Festival and one of my all-time favourite artists, Morag Myerscough, to create something that felt much bigger than a traditional car reveal.
my role: cREATIVE LEAD | AGENGY: THE·TEAM
NEWS COVERAGE: https://londondesignfestival.com/stories/morag-myerscough-and-mini-vivid-new-world?utm_source=chatgpt.com
In 2024, I became creative lead on popchips and helped launch their music partnership platform, Make the Everyday Pop.
At Latitude, we brought the idea to life by turning festival-goers into the stars of the campaign. We captured them on the red carpet, chomping on popchips, then rapidly turned that content into ads that appeared across the festival’s big screens.
It meant an intense weekend of creating and delivering assets live on site, against incredibly tight deadlines, but seeing people become the faces of the campaign in real time made it completely worth it.
MY ROLE: CREATIVE LEAD + HYPE MANAGER | AGENGY: THE·TEAM
The following year, popchips took its music partnerships even further, teaming up with Tom Grennan around the launch of his new album. To celebrate, we threw an album launch party at Ministry of Sound, and I had the very fun job of pop-ifying one of London’s most iconic nightclubs!
my role: creative lead | AGENGY: THE·TEAM
