From 2018 to 2020, I worked on Vauxhall Motors at McCann, developing campaigns across TV, radio and print. It was one of my first experiences working on large-scale national advertising and taught me how an idea needs to flex across very different formats while still feeling part of one campaign.
I became Creative Lead on Volkswagen Financial Services, an account nobody particularly wanted to work on, and helped turn it into one of the most fun and successful in the building.
Starting with a tiny social budget, I built the client’s trust through strong creative work, eventually unlocking budget for a full ATL campaign across TV, radio and print.
Between 2022 and 2023, I worked on Hape Toys, including creating a stop-motion advert entirely by hand. That meant hours on my hands and knees, moving toys millimetres at a time and taking thousands of photographs to bring the final film to life. It was painstaking, slightly ridiculous and completely worth it.
I worked across Rexona’s FIFA World Cup 2026 campaign, including shoots in Madrid, Milan and the slightly less glamorous Manchester.
From concepting through to production and the final wrap film, the project was all about capturing the energy of football and turning a global sponsorship into work that felt fast, physical and genuinely exciting.
in 2026, I worked across a series of campaigns for Animal Friends, helping bring a bolder, more playful tone to pet insurance across social, print and OOH. The work ranged from cats and dogs to equine, charity partnerships and purpose-led campaigns, all built around making insurance feel a little less insurance-y.
